Downlinens
Rebrand + Shopify Website Redesign
PROJECT DESCRIPTION:
Jumping back into the ecommerce game, Downlinens needed a refresh for their brand. After long conversations, research, and data-pattern brainstorming sessions, a brand-new identity was born, enhancing the brand’s core identity and aesthetic. It not only embraces their past roots, but looks forward to their future. A new Shopify theme soon followed for their website and blog (later having to be replatformed from WordPress).
Disclaimer: This project was completed during my time at OutdoorECOM (full disclosure of credits at bottom of page).
SOFTWARE USED FOR PROJECT:
Pillows, Comforters, Blankets….OH MY!
comfy things = comfy look
Keep it simple, keep it clean. The final “vibe” created incorporated a modern look and feel, but stayed true to the simple, whimsical, and soft touch of the Downlinens core brand.
Pulling inspiration from brands such as Skims, Covey Skincare, and Summer Fridays, we curated a soft, yet balanced color palette to compliment a customized handwritten primary logo and mark. While keeping the primary logo a soft, personal touch, we incorporated a bold, clean statement with the tagline, which would further be used within the website redesign elements.
Brand-New Shopify Theme
Hours were spent navigating thru the old site (frontend + backend) to create a solution for creating a seamless, user journey. Through testing and analyzing past-purchase data and user patterns, we were able to highlight and place elements accordingly throughout the website entirety to drive users where they want and need to be (and where we want them as well!)
Enhancing the product page template provided an engaging and helpful detail/spec section for consumers wanting to learn more about specific products.This reduced the overall amount of customer service inquiries and product returns while also increasing online transactions and revenue.
Scroll down for a glimpse of the Downlinen’s website revamp.
Quick and efficient shopping experience for any customer. Options differ by collection page.
List View Version – Collection/Category Page Template
(Mobile Focus) Pop-Up Window (on click) of Quickshop Product Details
(Desktop Focus) Pop-Up Window (on click) of Quickview Product Details
Grid View Version – Collection/Category Page Template
ABOUT
DOWNLINENS
Every person is entitled to a good night’s sleep no matter what their budget dictates. An industry leader in premium bedding and the ethical sourcing of Down, Downlinen’s creates products that support your well being and strive to help make your home base all things cozy and warm!
PROJECT COMPLETED WHILE WORKING AT:
OutdoorECOM
Ecommerce & Digital Marketing Agency
backend dev + integrations: