Mountainsmith
Seasonal Backpack Launch
Product Explainer Video Series
PROJECT DESCRIPTION:
Series of product feature explainer videos (45 sec – 1 min in length) for 5 brand-new backpacks to be released later that year. Each video included unique specs, details, and new features. All packs were new additions of already established product lines.
Disclaimer: This project was completed during my time at OutdoorECOM (full disclosure of credits at bottom of page).
SOFTWARE USED FOR PROJECT:
STEP 01
Discovery
Product discovery and research. Combine list of features to detail in each video.
STEP 02
Visual Storyboard
Create visual shot list for client to approve based on initial discovery content.
STEP 03
Staging + Filming
Stage products and capture initial footage for first product. Use as template for additional 4 products.
STEP 04
Post-Production
Footage sorted, clipped, and pieced together in Premiere Pro. Then, text, motion graphics and other elements added in After Effects.
STEP 05
Launch
Final videos used in digital marketing campaigns and currently live on product website pages.
Portfolio-Mountainsmith-PageContent_working02 Stash Pocket
Portfolio-Mountainsmith-PageContent_working03 Tuning Fork Belt
Portfolio-Mountainsmith-PageContent_working04 Breezeway
Portfolio-Mountainsmith-PageContent_working06 Frame
Portfolio-Mountainsmith-PageContent_working05 colors
Portfolio-Mountainsmith-PageContent_working01 _ AE Working File
Motion Graphic Adventures
After effects = devil’s domain
All footage was sorted, cut, and pieced together in Premiere Pro, then imported into After Effects to add copy, effects and other interesting details.
Inspiration was pulled from a previous product video that a fellow co-worker created the year prior to keep cohesive branding. [credits in bottom footer of this page]
Product Representation
product’s deserve a story to tell.
Good branding tells a story. One of my favorite aspects of marketing/branding is the ability to CREATE an identity for products. Creating personalities and stories for consumers to resonate and “vibe” with.
Creating an ending shot for each product that told a story of what this pack would enjoy doing and target who it would love to spend time was one of my favorite parts of this project.
Portfolio-Mountainsmith-PageContent_working01 cona4
Portfolio-Mountainsmith-PageContent_working02 scream12
Portfolio-Mountainsmith-PageContent_working03 scream55
Portfolio-Mountainsmith-PageContent_working04 cona45
Portfolio-Mountainsmith-PageContent_working05 apex60
Disclaimer:
While in the studio getting footage for the individual products, a videographer was also involved in specifically handling the camera to get the actual footage to streamline the process (two is faster than one!) I directed, set-up shots (I created shot list, etc), and packed, staged and placed products, while he worked alongside me getting the shots I needed with the camera. [additional credits can be found in the below footer of this page]
ABOUT
MOUNTAINSMITH
Mountainsmith forges quality outdoor gear that lasts a lifetime. Known for durability and ongoing dedication to improve their gear, they let you focus on what matters most: the adventure.
PROJECT COMPLETED WHILE WORKING AT:
OutdoorECOM
Ecommerce & Digital Marketing Agency
ADDITIONAL CREDITS: