Kinco Gloves + Welch Workwear
Product Lifestyle Photography
New Category/Collection Focus
PROJECT DESCRIPTION:
Playing multiple roles to capture and/or post-edit a variety of lifestyle product photos over the span of several photoshoots, these lifestyle photos were created to be used for both digital and print assets for both Kinco Gloves and Welch Workwear (both under the same ownership).
Disclaimer: This project was completed during my time at OutdoorECOM (full disclosure of credits at bottom of page).
SOFTWARE USED FOR PROJECT:
Photographer
WE Lost the Lens Cap (again)
I found myself in multiple roles including first & second photographer roles. Being a small production team shooting both film and photo, our primary roles were delegated prior to being on location, but it was not uncommon to pass gear and get different perspective shots and film.
Nugget of Knowledge
Did you know that there is an additional liner glove is used inside the actual pictured glove to make them look “full” for photos?
Kinco Pro Gloves
Kinco Pro Gloves
Kinco Gloves
Goat Farm 🐐
Feeding the Goats 🐐
Kinco Gloves
Kinco Pro Gloves
Photo Post-Editor
PHOTOSHOP + LIGHTROOM QUEEN
Post-editing, specifically photos, is one of my favorite projects. Analyzing brand guidelines and incorporating consistent design aesthetics to match past photo content (and sometimes different agencies photos/creative) to maintain a cohesive collection of photo assets is personally rewarding when all is done.
Nugget of Knowledge
Several tattoos were removed from the Mountain Bike shoot in post because they weren’t on-brand.
KINCO Logo Close-Up
Wide Landscape Shot
Photographer: Benji Goossen
Category/Active Shot
Photographer: Benji Goossen
Disclaimer:
These photoshoots were a combined effort of a small production team that was also filming. While I wasn’t the sole photographer on all shoots, I did post-edits for all imagery on this project page. Any images not photographed by myself will include the photographer’s name on the hover caption of that image and a full credit is located in the footer of this page.
Several photoshoots dualed focus for both Kinco Gloves and Welch Workwear since they are under the same ownership. The similar audiences and categories matched and the overlap was an obvious opportunity to knock out two birds with one stone.
Welch Suspenders, featuring close-up of snaps
Close-Up Shot of Custom Welch Suspender Buttons
Kinco Gloves + Welch Suspenders
Welch Suspenders Close-Up of Custom Buttons
ABOUT
KINCO & WELCH
A pair not to be messed with. Kinco Gloves manufactures quality working gloves in a variety of styles and materials. Welch Workwear produces high-quality, long-lasting, and durable suspenders.
PROJECT COMPLETED WHILE WORKING AT:
OutdoorECOM
Ecommerce & Digital Marketing Agency
ADDITIONAL CREDITS: