California Cowboy
Studio Laydown Photography
New Seasonal Products
PROJECT DESCRIPTION:
Coordinating with California Cowboy marketing to create a collection of laydown shots for a series of new seasonal clothing products for use on the website and other marketing funnels (social, ads, etc.). Imagery shots included primary top down shots of each product as well as a curated list of close-up detail shots for each product.
Disclaimer: This project was completed during my time at OutdoorECOM (full disclosure of credits at bottom of page).
SOFTWARE USED FOR PROJECT:
La Sirena in Cutthroat
PCH Full Zip Hoodie
Tropic High Water in Motel Surf/White Sand
La Sirena in Cutthroat
PCH Full Zip Hoodie
Tropic High Water in Motel Surf/White Sand
Stick to the Guidelines.
(down to the pixel)
A strict design guide was used for “styling” each “category” of product (polo shirts vs. high water shirts vs. robes, etc) along with guidelines/specs on post-production needs (sizing, color proofing, cropping, etc.)
Each product needed identical front/back top down shots. For new products that weren’t part of an established collections/series, we coordinated with the client to create a new guide to use moving forward.
Nugget of Knowledge
The cutthroat (salmon pink) robe took 4 tries to get the “cinching” on the waist right because the client wanted a feminine figure shown. Due to this, the tie ends had to be photoshopped shorter (they naturally were 2″ longer than pictured)
It’s all in the details.
(literally)
In addition to front/back shots, each product had a variety of “features” that needed close-up detailed shots. Unfortunately, we were also working with the ONLY samples of new the products, so there were many features of items that were not accurate, so many details/labels had to be photoshopped in, swapped out, re-colored, etc.
Nugget of Knowledge
Much time was spent removing glares (and reflections of myself) from shiny surfaces.
Terry Cloth Lining
Sunglasses Loop
Seltzer Pocket
Dry Tech Pocket
Bottle Opener Pocket
Beer Pocket
ABOUT
CALIFORNIA COWBOY
With a human-centered design approach, California Cowboy centers around high-quality, vintage-inspired casual gear that will let you live your life comfortably, but also look and feel great!
PROJECT COMPLETED WHILE WORKING AT:
OutdoorECOM
Ecommerce & Digital Marketing Agency