Amy Keever Gallery
Logo + Brand Design
PROJECT DESCRIPTION:
Project primarily focused on the creation of a logo that encompassed the creativity and unique passions of artist and high-end sculptor, Amy Keever (formly Amy Haid). Full scope of this project included initial logo design and basic branding, a limited-page WordPress website w/ blog template & portfolio, an explainer video, and photoshoot imagery (to be used on new website).
Disclaimer: This project was completed during my time at OutdoorECOM (full disclosure of credits at bottom of page).
SOFTWARE USED FOR PROJECT:
Primary Logo Design (+ Variations)
Unique, bold, creative, and sometimes unorthodox, Amy was noticeably passionate about her process and the unique materials she used. Looking to transition from smaller scale pieces to focus on high-end sculptures, a well-defined identity capturing who Amy is at her core, but encompassing this new transition were important.
The primary logo was originally focused around Amy Haid Studio, branding to use at her brand-new studio space in downtown Siloam Springs, AR. Upon getting to the final round of nailing down a logo, Amy got engaged and decided to move her studio space to a prime location in Downtown Bentonville, AR. Final branding was then tweaked to Amy Keever Gallery.
Personal Expansion
Down the line, Amy contacted me to tweak the original branding and remove the “Gallery” portion to be used on personal projects (such as the smaller scale sculptures or jewelry that can sold store-front, etc).
Mosaic Tiles
Skull Profile
Skull Close-Up
In the Element
In Progress
Horse Profile
Process
Pony Series
Tell Us A Story.
We wanted to tell Amy’s story on her website. Capturing Amy in her studio working space, walking through her process of creating a few “in progress” pieces, along with showcasing the unorthodox art materials she loves to use in her artwork.
Along with behind-the-scenes moments, I also captured some favorite pieces to be included in detailed project/portfolio pages.
Note: While the website & photoshoot content were finished, Amy decided to go in a different direction and they aren’t frequently used.
ABOUT
AMY KEEVER GALLERY
Home gallery and working studio for the artwork and high-end sculptures of Amy Keever. A creative, unique, and passionate artist that challenges general mediums and enjoys bringing experiences and “hope” to those around her through her life and work.
PROJECT COMPLETED WHILE WORKING AT:
OutdoorECOM
Ecommerce & Digital Marketing Agency