Mountainsmith
Seasonal Product Launch
Product Explainer Video Series
PROJECT DESCRIPTION
Product feature short videos for (then) new backpacks being released. Each video included unique specs, details, and new features. All packs were new additions of already established product lines.
Disclaimer: Project completed while employed at OutdoorECOM. See full disclaimer on bottom of page.
ADOBE CREATIVE CLOUD:
STEP 01 Discovery
Product discovery and research. Combine list of features to detail in each video.
STEP 02 Visual Storyboard
Create visual shot list for client to approve based on initial discovery content.
STEP 03 Staging + Filming
Stage products and capture initial footage for first product. Use as template for additional 4 products.
STEP 04 Post-Production
Footage sorted, clipped, and pieced together in Premiere Pro. Then, text, motion graphics and other elements added in After Effects.
STEP 05 Launch
Final videos used in digital marketing campaigns and currently live on product website pages.
Motion Graphics Adventures
All footage was sorted, cut, and pieced together in Premiere Pro, then imported into After Effects to add copy, effects and other interesting details.
To keep consistent with previous product videos completed by someone else–specific design elements and animated motions were duplicated or recreated to match. Then further expanded upon.
Product’s deserve a story to tell.
Good branding tells a story. It’s such a creative exercise within marketing/branding to be able to create an identity/narrative for individual products and/or categories. This creates an “entity” that the consumer can engage with and remember.
One of my favorite parts of this project was creating an end shot for each product that told a story of the adventure you would go on with that product. Little items and gear that a consumer would resonate with and say “that’s for me.”
Disclaimer
While I did lead this project, there was a team involved to streamline the process.
A videographer was involved in the studio for specifically handling the camera to get raw footage for each product (two is faster than one!) Alongside the videographer, I directed shots needed and managed staging/product placement. An additional editor was included to provide assistance and help get the series completed faster. [additional credits can be found in the below]]
ABOUT
MOUNTAINSMITH
Mountainsmith forges quality outdoor gear that lasts a lifetime. Known for durability and ongoing dedication to improve their gear, they let you focus on what matters most: the adventure.
project partners:
Benji Goossen
Editor
Alex Miller
Videographer
ABOUT
mountainsmith
Mountainsmith forges quality outdoor gear that lasts a lifetime. Known for durability and ongoing dedication to improve their gear, they let you focus on what matters most: the adventure.
project partners:
Benji Goossen
Editor
Alex Miller
Videographer