FIFTY//FIFTY
Lifestyle Product Photography
activity focused collections
PROJECT DESCRIPTION
Photo and video project capturing lifestyle product assets for both new releases and best-selling bottles and containers. The project included four shoots, each centered around a distinct activity or theme, showcasing curated product collections in real-world use.
*Disclaimer: These photoshoots were a combined effort of a small production team. See full disclaimer and credits towards the bottom of the page.
ADOBE CREATIVE CLOUD:
Fitness Journey
From the kitchen to the yoga studio, we curated a collection of bottles, mugs, and tumblers designed to reflect a fitness journey that anyone can connect with.
By pairing cool-toned drinkware with a clean, eco-conscious setting, we created a soft, calming aesthetic that feels both inviting and attainable. Whether at home for a quick workout, lifting at the gym, or heading into a yoga or pilates class, this collection highlights how effortless it can be to stay healthy and hydrated.
Hydration on the move.
Fun in the Sun
Adventures with kids can be a challenge, but also a lot of fun! We curated a playful collection of stainless steel bottles and food containers designed for families on the move.
By pairing bright colors and fun patterns with various sunlit outdoor settings, we wanted to vibe with an energetic, full of life aesthetic that any family can relate to.
Durable. Reliable. Sustainable.
Backyard Brews
From the taproom counter to a friend’s backyard fire pit, this collection of stainless steel growlers and dish sets are built for easygoing evenings and good company.
Pairing rugged stainless steel growlers with a warm backyard setting, a relaxed and inviting aesthetic was created that felt both familiar and unfiltered. Passing around a beer to roasting marshmallows for s’mores, this collection captures the simple things in life.
For the moments that we remember the most (and no one wants warm beer)
Catching up.
Pairing elegant, travel-ready drinkware with a relaxed outdoor winery setting, we created a social aesthetic that feels effortless, but relatable.
Catching up with friends, enjoying small treats and pouring your favorite vintage into pretty feminine-colored insulated cups and bottles, the collection captured the joy of good wine, friendship, and a different way of celebrating on the go.
Wine will never be the same now.
ABOUT
FIFTY/FIFTY
American company based in Lake Oswego, Oregon that designs, manufactures, and sells insulated drinkware and hydration products, with a focus on double-wall vacuum-insulated stainless steel bottles and accessories. Their product range includes a variety of bottles, mugs, tumblers, growlers, food containers, and lifestyle collections tailored for everyday hydration, outdoor activities, café use, beer, and wine.
project partners:
Benji Goossen
Photographer/Videographer
Josh Dover
Photographer/Videographer
ABOUT
fifty/fifty
American company based in Lake Oswego, Oregon that designs, manufactures, and sells insulated drinkware and hydration products, with a focus on double-wall vacuum-insulated stainless steel bottles and accessories. Their product range includes a variety of bottles, mugs, tumblers, growlers, food containers, and lifestyle collections tailored for everyday hydration, outdoor activities, café use, beer, and wine.
project partners:
Benji Goossen
Photographer/Videographer
Josh Dover
Photographer/Videographer