Amy Keever Gallery
Personal Branding & Logo Design
PROJECT DESCRIPTION
The creation of a logo that encompassed the creativity and unique passions of artist and high-end sculptor, Amy Keever (formly Amy Haid). Full scope of this project included initial logo design and basic branding, a limited-page WordPress website w/ blog template & portfolio, an explainer video, and photoshoot imagery (to be used on the new website).
Disclaimer: Project completed while employed at OutdoorECOM. See full disclaimer on bottom of page.
ADOBE CREATIVE CLOUD:
Unique, bold & sometimes unorthodox.
Logo designs + alternative solutions
Amy is deeply passionate about her process and the distinctive materials she works with. As she shifted from smaller pieces to high-end sculptures, she needed a refined identity that reflected who she is at her core while supporting this journey.
Later, Amy requested a simplified alternative with “Gallery” removed, allowing flexibility for personal projects, smaller-scale sculptures and storefront-ready pieces.Amy currently resides in a prime spot in Downtown Bentonville, AR.
Tell Us A Story.
We set out to tell Amy’s story through her website by capturing behind-the-scenes moments of her working in her new studio. Moving through her creative process, I photographed select finished pieces for detailed project and portfolio pages on the site, including highlights of the unconventional methods and materials she incorporates into her work.
Note: While the website & photoshoot content were finished, Amy decided to go in a different direction and they aren’t frequently used.
ABOUT
amy keever gallery
Home gallery and working studio for the artwork and high-end sculptures of Amy Keever. A creative, unique, and passionate artist that challenges general mediums and enjoys bringing experiences and “hope” to those around her through her life and work.
ABOUT
amy keever gallery
Home gallery and working studio for the artwork and high-end sculptures of Amy Keever. A creative, unique, and passionate artist that challenges general mediums and enjoys bringing experiences and “hope” to those around her through her life and work.