Pat & Jack: Cold-Press Juice

Branding & Design System

what even is cold-pressed juice?

PROJECT DESCRIPTION

A fun branding exercise branching out beyond just a basic logo and brand identity. Pat&Jack became a personal exercise of marketing around a brand name that seemed “small and personal”, but wanting to grow their products. The end result was four products with a consistent brand aesthetic, but individual “flavor” for each one.

Graphic Design

ADOBE CREATIVE CLOUD:

Two friends. One kitchen. Shared vision.

BRAND STORY

Pat & Jack were introduced at just the right moment–two people with different backgrounds, but the same instinct to push simple ideas a little further. What started as casual chats and late night taste testing quickly became something much more.

Rooted in a deep appreciation for simple, honest ingredients–each cold-pressed blend reflects nostalgic fresh flavors combined with balance and intention. Pat & Jack built their brand on one simple shared belief: taking care of your body should taste incredible, feel refreshing, and fit naturally into everyday life.

At the end of the day, every bottle is a story of where it all started–two friends chasing great flavors and putting health first.

Scroll down to see the original four delicious flavors:

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ABOUT

PAT&JACK

Pat & Jack started off as a simple logo branding project that was part of a concept pitch for a completely different market. Going in a different direction, the concept was abandoned to the depths of a folder on my harddrive. I picked up the project again after a couple years as a fun passion project.

Inspired by some disgusting “healthy” smoothies and the colors on a Taco Bell taco box, I swapped the brand to a cold-pressed juice concept under the same idea of “two friends meeting at the right time.” The colorways, originally orange and purple, were expanded on to compliment specific ingredients and product stories to match appropriately.

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