ARCH Studio, Inc.
Logo + Brand Design
PROJECT DESCRIPTION:
Envisioning a clean logo reflecting their modern and sleek custom residential architecture designs, the ARCH Studio crew were excited to further start expanding on their continually growing studio to establish a solid brand identity to separate themselves from fellow Bay Area competitors.
SOFTWARE USED FOR PROJECT:
Primary Branding
A simple, balanced square logo symbolizing the simplicity of the brand. This clean element is an inspiration of growth, stability, and the well-rounded services ARCH Studio provides for their clients. The primary logo would primarily be shown in either traditional white or black.
Next, we cultivated a brand color palette symbolizing the uniqueness and inspirational qualities to the firm. Used as accent and secondary elements in brand creative (digital, web and print), these colors are a way of showing different corners of the company including stationary, prints, signage, construction site banners, etc.
Primary Logo
Primary Logo
Logo in Use
Primary Logo, Mockup
Primary Logo
Multi-Faceted Branding
After the original rebrand design project was completed, ARCH Studio wanted to expand the current identity for a developing branch of the company, Urban Home Studio, a “ready-to-purchase” house plan marketplace for urban and suburban lots.
Taking the original architectural shape of ARCH Studio’s primary logo, we tweaked the design to directly match. Leaving room for further brand element expansion as well as future branches to develop off of the primary ARCH Studio, Inc brand identity.
ABOUT
ARCH STUDIO, INC.
Full-service architectural design studio located in Central California. Ranging from custom residential to commercial architecture, they offer a unique collaborative process that emphasizes client participation.