Portfolio – Cassie Pierson || Portfolio https://cassiepierson.com Fri, 13 Mar 2026 19:45:35 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 https://cassiepierson.com/wp-content/uploads/2024/02/Mark-Icon_500x500-Fullserif-Jet-150x150.png Portfolio – Cassie Pierson || Portfolio https://cassiepierson.com 32 32 SPACE Trailers || Website Redesign / Shopify Replatform https://cassiepierson.com/portfolio/web-design/space-trailers-website-replatform/ Sun, 08 Mar 2026 02:00:21 +0000 https://cassiepierson.com/?post_type=portfolio&p=344

SPACE Trailers

Website Redesign + Shopify Replatform

PROJECT DESCRIPTION

Redesigned website design with a heavy focus on mobile usability. The new Shopify website was compiled with hours of research, testing, and data-driven patterns to enhance a streamlined user-experience to help the customer feel secure in building their own custom SPACE Trailer, while simultaneously educating them on every aspect of that trailer for a custom-tailored experience.

Disclaimer: Project completed while employed at OutdoorECOM and Automated Equipment. See full disclaimer on bottom of page.

ADOBE CREATIVE CLOUD:

SPACE Trailers Website Overview - Multiple Viewport Device Mockups (x4)

Big Purchases = Big Decisions

(eye squink) “what’s A trailer hitch?”

Most don’t drop $4-5k on a whim, they need security and affirmation on their big ticket purchases. SPACE Trailers needed a surefire method of not only educating customers, but walking them step-by-step through the process of building a custom trailer.

Beginning stages consisted of trekking my way through the entire purchase process with absolutely ZERO general trailer knowledge (a girls dream topic of choice, lol). I took that experience and researched options for creating a concept that simplified the user experience, visually walking the user through the entire process of building a custom SPACE Trailer by themselves that is an perfect fit for them!

Scroll down for some key focal components of the project:

I don’t know what I’m doing.

navigation revamp

After analyzing past user activity and combing through content assets across the website (and noting what is missing), a brand-new user flow and site-map navigating users where they needed to go took on form throughout the header and footer of the entire website.

Whether a first-time user learning about SPACE Trailers for the first time, or a returning purchaser buying accessories for their next trip, we aimed to get them where they needed to be quickly with minimal effort.

Visual Portfolio, Posts & Image Gallery for WordPress
Header Navigation (Desktop Variations)
Header Navigation (Mobile Variations)
Header Navigation (Primary Mega-Menu Dropdown)
Mega-Menu Dropdown (content variations)
Main Menu Dropdowns (default/general option)
alt text
Footer Navigation (Desktop + Mobile)

Streamlining the User Journey

Do I want yellow or blue?

A customized Shopify plugin was refined & developed to walk any user through the process of building a custom SPACE Trailer that fits their specific wants and needs.

In addition, an educational “quick guide” was implemented with basic knowledge that would answer common user questions. A simple click on the info icon by the component name jumps them to the guide below where they can quickly be guided back up to the customizer where they left off.

Still need more info? Each section links out to an in-depth SPACE Trailer Guide we built as well (see next section below).

Important Disclaimer:

I did NOT develop the final Shopify Build & Buy Customizer Plugin that was implemented on the website. However, I WAS the leader in the process of brainstorming, researching, and designing the initial design concept to be implemented for the build & buy customizer plugin. I was also part of the design team that tweaked and gave feedback during testing before the plugin went live.

Space Trailer Guide

knowledge is power (and safety)

Gathering all the knowledge and resources from my initial “trailer education journey” at the beginning of the project, three separate “guides” emerged from the depths of the digital world for users of every level to dive into everything SPACE Trailer related. The below three examples are the primary educational guides put together with the help of the SPACE Trailer team!

SPACE Trailer Education Guides Implemented

quick start guide

Basic fundamental guide that answers most-asked questions from users using the build & buy customizer. (Which stabilizer jacks do I need for a rooftop tent? Which tires are best for off-road terrain? etc.)

space trailer guide

A trailer “options” and components educational guide, this is the full in-depth SPACE Trailer guide. It details all the primary components of a SPACE Trailer and all options and accessories available for you to choose from (and explanations for which activities they would be useful for).

standard features

Compilation of standard specs and features that come on every base model trailer (out of box, no customization required). Also highlights why SPACE Trailers stand out amongst competitor utility trailers!

Visual Portfolio, Posts & Image Gallery for WordPress

Activity Landing Page (Desktop Template)

Activity Landing Page (Mobile Template)

Collection Template (Desktop)

Collection Template (Mobile)

General Product Page Template (Desktop)

General Product Page Template (Mobile)

The bigger the better.

accessories that is….

While the primary product (trailer itself) was built thru a one-page plugin, a general product page template was still required for accessories and general products that could also be purchased through the website.

(Whether in addition to their trailer purchase or returning trailer owners looking to upgrade or replace accessories or parts such as gas cylinders or upgrade wheels).

ABOUT

space trailers

Get out and travel better! Super lightweight, low-profile, and car-friendly, SPACE Trailers are the perfect utility trailers for hauling just about anything. Whether it’s weekend projects or your next camping trip, you don’t have to leave anything behind ever again!

website

project completed AT:

OutdoorECOM

E-commerce & Digital Marketing

website

Automated Equipment

SPACE Trailers / X-Vision Optics

website

project partners:

Benji Goossen

Photo / Video / Dev / Design

Ken McClary

Dev / Migration & Account Details

projects

Graphic Design

Web Design

View All →

Photo & Video

Email Marketing

ABOUT

SPace trailers

Get out and travel better! Super lightweight, low-profile, and car-friendly, SPACE Trailers are the perfect utility trailers for hauling just about anything. Whether it’s weekend projects or your next camping trip, you don’t have to leave anything behind ever again!

website

project completed AT:

OutdoorECOM

E-commerce & Digital Marketing

website

Automated Equipment

SPACE Trailers / X-Vision Optics

website

project partners:

Benji Goossen

Photo / Video / Dev / Design

Ken McClary

Dev / Migration & Account Details

projects

Graphic Design

Web Design

Photo & Video

Email Marketing

View All →

]]> Downlinens || Rebrand + Shopify Website Redesign https://cassiepierson.com/portfolio/web-design/downlinens-website/ Wed, 04 Mar 2026 02:00:52 +0000 https://cassiepierson.com/?post_type=portfolio&p=336

Downlinens

Logo Refresh + Website Replatform

PROJECT DESCRIPTION

Wanting a fresh start after coming out of a hiatus, we created a new design system created to enhance Downlinen’s core identity stemming from its past roots, but turning to look to the future. The new look was then paired with a freshly redesigned Shopify website and blog (replatform migration from WooCommerce/WordPress). 

Disclaimer: Project completed while employed at OutdoorECOM. See full disclaimer on bottom of page.

,

ADOBE CREATIVE CLOUD:

Pillows, Comforters, Blankets…OH MY!

comfy things = comfy look

Keep it simple, keep it clean. The final “vibe” created incorporated a modern look and feel, but stayed true to the simple, whimsical, and soft touch of the Downlinens core brand.

Pulling inspiration from brands such as Skims, Covey Skincare, and Summer Fridays, we curated a soft, yet balanced color palette to compliment a customized handwritten primary logo and mark. While keeping the primary logo a soft, personal touch, we incorporated a bold, clean statement with the tagline, which would further be used within the website redesign elements.

Brand-New Shopify Theme

Hours were spent navigating thru the old site (frontend + backend) to create a solution for creating a seamless, user journey. Through testing and analyzing past-purchase data and user patterns, we were able to highlight and place elements accordingly throughout the website entirety to drive users where they want and need to be (and where we want them as well!)

Enhancing the product page template provided an engaging and helpful detail/spec section for consumers wanting to learn more about specific products.This reduced the overall amount of customer service inquiries and product returns while also increasing online transactions and revenue.

Scroll down for a glimpse of the Downlinen’s website revamp.

Visual Portfolio, Posts & Image Gallery for WordPress

View Filter Options

List Collection Template

Product Quickshop Pop-Up

Product Quickview Pop-Up

Grid Collection Template

ABOUT

DOWNLInens

Every person is entitled to a good night’s sleep no matter what their budget dictates. An industry leader in premium bedding and the ethical sourcing of Down, Downlinen’s creates products that support your well being and strive to help make your home base all things cozy and warm!

website

project completed AT:

OutdoorECOM

E-commerce & Digital Marketing

website

project partners:

Ken McClary

Developer/Migration

projects

Graphic Design

Web Design

View All →

Photo & Video

Email Marketing

ABOUT

downlinens

Every person is entitled to a good night’s sleep no matter what their budget dictates. An industry leader in premium bedding and the ethical sourcing of Down, Downlinen’s creates products that support your well being and strive to help make your home base all things cozy and warm!

website

project completed AT:

OutdoorECOM

E-commerce & Digital Marketing

website

project partners:

Ken McClary

Developer/Migration

projects

Graphic Design

Web Design

Photo & Video

Email Marketing

View All →

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