It’s actually quite simple. It’s exactly what you read! If you have little knowledge about yarn activities, at the end of your projects there is typically a “yarn TAIL” which hands off. I swapped in “TALE” to encapsulate the concept that all these projects have tales and stories to accompany them with can all be combined into a blog (i.e. collective).

We set out to tell Amy’s story through her website by capturing behind-the-scenes moments of her working in her new studio. Moving through her creative process, I photographed select finished pieces for detailed project and portfolio pages on the site, including highlights of the unconventional methods and materials she incorporates into her work.

Note: While the website & photoshoot content were finished, Amy decided to go in a different direction and they aren’t frequently used.

All footage was sorted, cut, and pieced together in Premiere Pro, then imported into After Effects to add copy, effects and other interesting details.

To keep consistent with previous product videos completed by someone else–specific design elements and animated motions were duplicated or recreated to match. Then further expanded upon.

From the kitchen to the yoga studio, we curated a collection of bottles, mugs, and tumblers designed to reflect a fitness journey that anyone can connect with.

By pairing cool-toned drinkware with a clean, eco-conscious setting, we created a soft, calming aesthetic that feels both inviting and attainable. Whether at home for a quick workout, lifting at the gym, or heading into a yoga or pilates class, this collection highlights how effortless it can be to stay healthy and hydrated.

Hydration on the move.