A simple logo project I revisited recently. Root beer being my favorite soda, I wanted to create a “fancy”, limited edition type root beer brand that could be bought in smaller quantities and be used for events and gifted to friends/families, which is something you don’t necessarily see in a root beer brand.

Mid-Century Modern being my favorite era for furniture and pattern/color design, this project was influenced by retro furniture and accent pieces found at a local vintage store. What started as a simple 11×17” poster containing what turned out to be the front of the invite, the project turned into a digital illustration series of mid-century modern furniture and household objects (which is an ongoing project to this day).

Fun Fact: The name used on the invites were pulled from one of my favorite games, Stardew Valley (Caroline). The name Phoenix was actually a name I always thought would be a badass name for a child.

Pat & Jack started off as a simple logo branding project that was part of a concept pitch for a completely different market. Going in a different direction, the concept was abandoned to the depths of a folder on my harddrive. I picked up the project again after a couple years as a fun passion project.

Inspired by some disgusting “healthy” smoothies and the colors on a Taco Bell taco box, I swapped the brand to a cold-pressed juice concept under the same idea of “two friends meeting at the right time.” The colorways, originally orange and purple, were expanded on to compliment specific ingredients and product stories to match appropriately.

After working with a couple companies with headquarters based out of Switzerland and Germany, I dedicated personal time to dive into the Swiss design principles to get a better understanding of the foundational design thinking that influenced the branding and identities of both brands.

Fun Fact: The toucan was based on the toucan in the movie George of the Jungle.

A simple, personally owned blog that features crochet and knit items (whether finished items or patterns to download). Articles detail stories and “tales” (spin-off of “tails” <- if you know, you know) of real-world experiences and moments in time related to individual items as they are being created, who they were meant for or given to, or the inspiration behind the patterns themselves.

Full-service architectural design studio located in Central California. Ranging from custom residential to commercial architecture, they offer a unique collaborative process that emphasizes client participation.